Logiwa Appoints Supply Chain and Warehouse Automation Veteran Bob Ouellette as Board Advisor

With more than 30 years of enterprise fulfillment and warehouse automation experience, Ouellette will help shape the strategic direction of Logiwa IO, the AI-native fulfillment platform for high-volume 3PLs and omni-channel brands.

CHICAGO, IL – September 15, 2026 – Logiwa, maker of Logiwa IO, the AI-native fulfillment platform for high-volume 3PLs and omni-channel brands, today announced the appointment of Bob Ouellette as Board Advisor. Ouellette brings three decades of supply chain design, implementation, and warehouse automation leadership to guide the functional, technical, and business direction of the Logiwa IO platform.

A former U.S. partner at global supply chain consultancy Argon & Co. and a former Vice President at a major WMS provider, Ouellette has spent his career designing and implementing fulfillment systems for some of the world’s largest third-party logistics (3PL) companies, e-commerce brands, and leaders in retail, cosmetics, service parts, and beverage.

“Bob has spent 30 years making automation actually work inside warehouses — WES, WCS, goods-to-person robotics, ASRS, sortation,” said Erhan Musaoglu, CEO and Founder of Logiwa. “That is exactly the expertise our customers are asking us to build deeper into the platform. His experience will help our clients implement fulfillment technology faster, optimize their facilities, and scale operations without adding headcount.”

Ouellette’s implementation work extends well beyond traditional WMS capabilities into Warehouse Execution Systems (WES), Warehouse Control Systems (WCS), goods-to-person robotics, Automated Storage and Retrieval Systems (ASRS), pick/put-to-light, and unit sortation. According to Ouellette, systems implemented under his guidance have historically delivered 2X to 3X increases in facility unit operating capacity.

“Logistics technology is only as powerful as the strategy and execution behind it,” said Ouellette. “Logiwa has proven it can deliver the agility and scalability that modern 3PLs and high-volume fulfillment networks demand. I look forward to working with Erhan and the executive team to expand the platform’s automation capabilities and help the Logiwa community fulfill brilliantly.”

As Board Advisor, Ouellette will support Logiwa’s product and go-to-market strategy, with a focus on warehouse automation, robotics integration, and enterprise deployment.