Generate Maximum Value From Your Wholesale Business During B2C Transition

Backed by advances in technology and online retail, the wholesale business is undergoing a B2C/DTC revolution. Do you have the right tools to capitalize on this B2C opportunities?

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Create the Most Efficient Warehouse Possible

Get up to 100% inventory accuracy and double your shipments. Logiwa means higher productivity and higher profit margins

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EDI & Open API Support

Logiwa supports most EDI document types and Open API, helping you streamline your process.

Pallet & Piece Scanning

Barcode scanning is enabled in every part of your operations, from receiving, picking, packing to shipping.

Complete Fulfillment Optimization

From receiving inventory to picking, packing and shipping. Use wave picking, batch picking, cluster picking and more.

Simple Order Entry

Enter orders from any device with our desktop and mobile applications.

Accounting Integrations

Integrate Logiwa with your accounting software in just a few clicks.

CRM Integrations

Integrate Logiwa with your CRM in just a few clicks.

Keep Pace with the Transition to Direct-to-Consumer

As products are getting closer and being more accessible to the consumer, many businesses are changing their business model to direct-to-consumer as well as wholesale businesses. In order to keep pace with this change, they need to have the capability of fulfilling B2C and B2B from the same warehouse efficiently.

Don’t hesitate to sell online or dropship for your customers. Dropshipping B2C orders is a great added value that wholesale businesses offer. You don’t only enjoy the product sales margins but also the value-added logistics service. With Logiwa, you don’t only manage your warehouse and fulfill B2B orders but you also have the ability to fulfill B2C orders and dropship for your customers. It helps manage all sales channels in the same inventory pool, share inventory across all these channels and optimize your operations to cut down your costs and make profits out of the logistics operations too.

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Boost Wholesale Profit by Optimized Fulfillment

Unproductive operations reduce wholesalers’ profits by increasing the cost of doing fulfillment. Logiwa warehouse management system effectively manages wholesale operations as well as B2C fulfillment.

Logiwa does not only maximize efficiency, but also increases inventory turnover and provides detailed performance reporting, resulting in increased productivity. With a Logiwa WMS, wholesalers can support improved fulfillment processes like:

  • Rate shopping
  • Order routing across warehouses
  • Cross-docking
  • Consignment inventory
  • Directed putaway
  • Automated picking processes
  • Walking path optimization
  • Mobilize Your Wholesale Business With a Cloud-Based Warehouse Management System

    Logiwa is a cloud-based solution your team can access from a computer, tablet, or mobile device. Oversee your business, generate monthly reports, and troubleshoot issues from your office, at home, or while traveling.

    Automate and Execute Warehouse Tasks to Manage Everything From Pallets to Individual Packages

    Master every moving part of your wholesale business. In a dynamic environment with countless workflows, manual intervention is one of the biggest obstacles to a scalable business. Automated processes and real-time information sharing enables wholesalers to initiate warehouse jobs and direct workers through tasks like putaway, picking, packing, and shipping.

    Logiwa’s solution with advanced task management capabilities facilitates more complex processes like cross-docking, wave picking, cycle counting, and dynamic putaway. With a sophisticated warehouse inventory management software, your warehouse can manage everything from pallets with bulk shipments to individual packages for e-commerce companies.

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    Warehousing Feature

    Pivot Easily Between Various Business Models

    Choose to sell to retailers, directly to consumers — or both. Your warehouse management system should be as dynamic and flexible as your business. A Logiwa WMS empowers companies to experiment with different business models or pivot altogether.

    Focused on a business-to-business (B2B) model? Logiwa supports pallet tracking, cross-docking, and electronic data interchange for easy communication between wholesalers and manufacturers and between wholesalers and retailers.

    Considering diving into a direct-to-consumer (D2C) model? Logiwa supports channel integration with third-party marketplaces and e-commerce platforms, as well as carrier integration for diverse shipping options.

    Automate Your Fulfillment Processes With Logiwa

    With Logiwa's plug'n play integrations, you can connect your business to 70+ parties and streamline you supply chain.

    Explore All Integrations


    Connect to multiple marketplaces with ease. Amazon, ebay and many more.



    Connect to one or multiple ecommerce platforms and shopping carts.


    Shipment Carriers

    Offer a variety of shipping options to fit your customers’ needs and budget.



    Generate invoices automatically by integrating with your accounting system.


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    Optimize Your Order Management System to Shorten Sales Lead Times

    System integration is a best practice for growing businesses. Connecting your enterprise resources facilitates information sharing and optimizes warehouse processes by eliminating manual interventions. Your warehouse management system should easily tie into tools both upstream and downstream of your wholesale business.

    Logiwa WMS easily integrates with online marketplaces including Amazon, eBay, Walmart, Wayfair, and more. Improve your order management even further by seamlessly connecting with e-commerce platforms and carts like Shopify.

    Embrace direct-to-consumer (D2C) sales by plugging your most popular third-party sales into your fulfillment operations to reduce your lead times and get orders to your customers faster.

    The biggest obstacle wholesalers face on the road to D2C sales is competition with retailers that have optimized their customer experiences. Behind-the-scenes integrations with popular


    Learn About Our Full Warehouse Management Capabilities

    Logiwa uses real-time data to help you get up to 100% inventory accuracy and 2.5x increased shipments.

    At the same time, our software allows you to execute advanced fulfillment strategies like wave-planning and cross-docking.

    Learn more by downloading our warehouse management whitepaper.

    Download Now
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    Enhance The Customer Experience With Carrier Integrations and Dynamic Shipping Options

    As billions of dollars pour into online commerce, the number of individual shipments delivered to doorsteps continues to rise. While the volume of online transactions has grown, customer expectations have increased as well. Today, three- to four-day shipping is the bare minimum. Ideally, customers want to see you provide same-day or next-day delivery around the world.

    If you’re a wholesaler, your systems are built to accommodate bulk shipments to commercial addresses on a monthly basis. Logiwa integrates with your suppliers’ preferred carriers, giving your customers one-click access to DHL, FedEx, and UPS. An integrated rate shipping tool allows customers to find a shipping solution they can afford, reducing cart abandonment on your online sales channels.

    Seamlessly Integrate Your Wholesale Warehouse Management System Into Your Larger Enterprise Resources

    Maintain a healthy cash flow with timely and accurate billing whether you’re a wholesale business or a 3PL provider working on behalf of a wholesaler. Logiwa’s comprehensive warehouse management software integrates with popular accounting tools like Quickbooks./p>

    Set reorder points in your WMS to automatically send a purchase order to your manufacturer, eliminating time-consuming manual interventions and shortening lead times. An automated process reduces the need for excessive safety stock levels, helping you avoid tying up capital in unnecessary inventory costs.

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    Explore Our Full Wholesale Management Capabilities

    Logiwa enables wholesale and distributors to manage multiple operations in the same facility inharmony. At the same time, our software allows you to execute advanced fulfillment strategies like wave-planning, cluster picking and cross-docking

    Customize Your Platform To Suit Your Needs With Open API

    You know your business’s needs better than anyone else. That’s why we’ve designed Logiwa with an Open API, so your company can integrate your WMS on your terms. With Logiwa’s Open API, you can eliminate barriers between your company and your supply chain partners. Customize your platform so manufacturers and retailers can not only store information, they can help themselves by accessing customized portals. Cultivate stronger relationships with your customers by designing the experiences they want.

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    Warehousing Feature

    Wholesale Inventory Accuracy Through Barcode Scanning

    With the right wholesale software, 100% inventory accuracy is possible. Inventory is the lifeblood of your business and real-time information is the way you protect it. Logiwa’s wholesale solutions support barcode scanning to enable warehouses to automatically record, track, and monitor their inventory as it moves through the supply chain./p>

    Shipments arrive at your docks, are recorded by your scanner, and checked against your purchase orders to ensure accurate deliveries. Your workers can scan items and shelf barcodes to track inventory at every stage of its movement throughout the warehouse.

    Scale Your Business Without an Upfront Capital Investment

    Start building tomorrow’s business on today’s budget. An on-premise wholesale solution can cost a fortune in equipment and installation costs, not to mention the long-term maintenance and upgrade fees. A cloud-based solution like Logiwa’s helps your business scale without breaking the bank. With Logiwa, you only pay for what you use. Your warehouse has access to a full suite of tools that can be scaled up or down based on your needs. Plus, our open API gives you the flexibility of an on-premise solution without the cost.

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    Turn your warehouse operations into a growth driver for your business.

    See why thousands of companies are using Logiwa as their WMS.

    Request Demo

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    Implement a  Inventory Management System

    You want real-time information on where your inventory is. You also want a single source of truth. Trying to discern conflicting numbers from different systems is enough to make any warehouse manager’s head spin. 

    A robust inventory management system (IMS) delivers warehouse managers with accurate, real-time data. A good IMS will help your wholesale warehousing business with critical tasks like: 

    • Manage multiple units of measure. This is especially useful when serving international customers. 
    • Manage serialized items. If you deal in high-value wholesale products, particularly those that offer warranties, you may need to track them at the unit level, even if they’re sold in bulk.
    • Understand reorder points. Many businesses set a “reorder” point--when stock reduces to a specific number, they put in a new order to ensure they’ll have incoming goods before the inventory runs out. With a good IMS, you can set up a system that automatically triggers a new order when your inventory hits the reorder point. 
    • Barcode or RFID scanning. Many IMSs allow you to download an app to a mobile phone and use it as a barcode scanner. This is a cost-effective way to turn a device that most workers know how to use - a smartphone - and into a tool that facilitates inventory management. As your business grows, you may consider introducing an RFID scanner. Having an IMS that supports this is a good way to think ahead. 
    • Easy integration into other ERP systems. You may have a larger enterprise resource planning (ERP) system or standalone systems like a warehouse management system (WMS). Connecting your IMS to other ERP systems streamlines workflows, maintains the accuracy of your data, and leads to efficiencies that generate cost savings. 
    • Lot tracking capabilities. In some wholesale businesses, like food and beverage businesses, it’s important to know which raw materials or semi-finished materials were used for finished products. 

    Finally, don’t rely exclusively on your accounting system to keep track of your inventory. Inventory tracking for accounting purposes and inventory tracking for operational purposes serve two different functions.

    Use a Safety Stock Formula to Avoid Stockouts

    Forecasting demand is tricky for wholesalers. Get it wrong and you’re either looking at way too much product (excess inventory) or an unnecessary dry spell while your competitors meet your customers’ demand (stock out). And, since you’re dealing in such large quantities, a big mess up can leave your business in serious financial jeopardy. 

    Business owners often rely purely on gut feeling to determine when they should order more products. This is a mistake. Instead, wholesale distributors should use a data-driven safety stock formula to determine when to replenish their inventory. 

    If you have inventory specialists on staff, they should be able to analyze your inventory data and pick the best safety stock formula for your business.

    When you get to know your retailers (and your manufacturers) you can also develop mutually beneficial relationships. This could look like minimum purchase volumes in exchange for more competitive rates.

    Create a Profile of Your Ideal Retail Customer

    It’s important to remember that not everyone will be a customer. So, focus on your ideal supply chain partner. Is it a certain type of retailer in a specific industry or geographic area? With a specific number of stores? Understanding your ideal customer will help you develop more strategic marketing campaigns and sales strategies for attracting new customers.

    Create an Onboarding System for New Retailers

    Your retailers will rely on you for timely access to products. They’ll also appreciate a hassle-free ordering process. When you sign a new customer, deliver a smooth onboarding process that outlines:

    • How to place an order with your business
    • How to get in touch with your company if there are any issues
    • The processes for initiating a return or requesting a refund
    • Information about your shipping processes 
    • Information about terms and conditions (e.g., payment terms, minimum order requirements)

    Regularly Request Customer Feedback

    Sure, you have your contract and your service level agreement, but simply adhering to this without understanding where your customer’s pain points are won’t help when it comes time to renew the contract. To renew the contract and to boost the contract’s value, you’ll have to demonstrate the ways you go above and beyond for your customer. Schedule touchpoints with your customers to understand how they feel about partnering with you. Supply chains are all about mutually beneficial relationships, and wholesalers and retailers are meant to work together. A small concession on your end may be a huge difference for your customer.

    At a basic level, all wholesale warehousing businesses should have an inventory management system (IMS) and a warehouse management system (WMS). As discussed earlier, an IMS provides real-time information and a single source of truth. A WMS organizes your warehouse activities. With a good WMS, you can optimize the pick path or putaway path used by your warehouse workers, schedule your picking activities in waves, eliminate common causes of warehouse waste, and more. 

    If you’ve already implemented these warehouse technologies and want to take your warehouse upgrades a bit further, you might consider an automated storage and retrieval system (AS/RS). An AS/RS--which makes it easy to quickly pick heavy, bulky items-- isn’t always suitable for a retail environment, but it can be especially helpful in a wholesale warehousing environment. 

    Another option for automation your warehouse is a conveyor system. A conveyor system allows you to quickly move heavy items around your warehouse while reducing employee injuries.

    Of course, both AS/RS systems and conveyor systems are expensive to implement and their installation can temporarily disrupt your wholesale warehouse’s operations.

    Check your warehouse layout against some of these features of a properly designed warehouse layout environment:

    • Clear aisles that allow workers to easily navigate the facility and safely complete their work 
    • Equipment positioned in a logical manner. In other words, if Machine A and Machine B are used consecutively in a common warehouse process, they should be placed next to each other, not situated on opposite ends of the warehouse
    • Dedicated areas for specific processes such as receiving, staging, and packing

    In a wholesale warehouse, where there are heavy loads moving around on forklifts, an optimized environment is a non-negotiable.