Amazon FBA: What is Amazon FBA, How Does It Work, Is It Worth It?

If you are trying to start a new business and want to make a considerable amount of money over the internet, selling your products online is one of the best ways to get there. Being the leading e-commerce platform worldwide, Amazon is one of the best places to reach your customer base and sell your inventory. A massive market on its own, Amazon is now growing more than ever, with customers shifting to shopping online for almost any kind of demand. Becoming a seller via the Amazon FBA program is now easier than ever, with the e-commerce platform guiding you throughout the entire process and welcoming you into the vast world of online shopping and delivery. FBA from Amazon is one of the most convenient and affordable ways to sell your products online without having to rent a warehouse, manage complicated fulfillment operations, or endure the hassle of customer support. Becoming a seller on Amazon FBA can be accomplished in a couple of steps: you send your products directly to Amazon's warehouses, and the company takes care of the rest. Being as simple as it is, an Amazon FBA membership has its dynamics that you, as a seller, need to be aware of it. Here is everything you need to know about the Amazon FBA, meaning, what the program entails, how it works, and the benefits it may provide for your company.

What is Amazon FBA?

Precisely what is FBA on Amazon, and what does it mean? Amazon FBA is a fulfillment process where Amazon and its warehouses handle almost the entire operation. A company expects to fulfill functions from A to Z in a traditional fulfillment strategy, starting with storing, packing, and shipping orders and handling exchanges and returns when necessary. The Amazon FBA program provides all of these operations for the company once it sends its inventory to its warehouses. Amazon picks, packs, ships products, and provides customer service for the said orders. When done effectively, the reliable fulfillment process Amazon provides ultimately delights customers and brings the company more and more revenue over time.

Being one of the most advanced fulfillment networks around the globe, Amazon sells and ships the company products without forcing them into the complex world of warehouse management.

Ultimately Amazon FBA helps companies scale their businesses and reach more customers.

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What are the Various Amazon FBA Business Models?

There are several Amazon FBA business models and programs you can choose from, depending on your brand's size, sector, and spectrum.

  • Private Label Model: You can create your product and label using specific Amazon FBA services entitled for this purpose.
  • Wholesale Model: You can buy products in bulk from a particular brand or various distributors, gather an extra stock of the items, and sell them on Amazon.
  • Reselling Model: The reselling or arbitrage model includes buying discounted products via retailers to resell on Amazon.
  • Dropshipping Model: Amazon FBA dropshipping is a model in which the company buys products directly from a manufacturer. The manufacturer fulfills the order, ultimately shipping it to the customer now.
  • Handmade Model: You can also create and craft your products and sell your handmade inventory on Amazon.

How Does Amazon FBA Work?

Amazon FBA shipping has an easily understandable and manageable system where all you need to do is ship your product base to Amazon and let them handle the rest. Following Amazon's FBA guidelines, the shipment you provide needs to effect according to a certain standard. You will ask to label and pack your inventory and set up a shipping plan in the Amazon Seller Central dashboard provided by Amazon's back-office system. Once your products safely arrive at the warehouse, Amazon will be in charge of storing and tracking the products and sending specific orders out to various distribution centers depending on the geographical demands.

The next part of the process entails adding your listing to Amazon's database. Once your products have safely reached the Amazon warehouse and enter into Amazon's seller database, your listing will be activated, which means you will then be able to start advertising through whichever channel you like. You can use Facebook ads, common SEO tactics, or PPC options, depending on your budget and the brand image you want to set.

Once an order place through Amazon, your product will be processed and prepared right away for it to be shipped out immediately. The orders will have to manually or automatically route through multi-channel fulfillment

if you are selling on another third-party platform. During the shipping and tracking process, Amazon ships out the item once it's chosen from the closest warehouse and is packed. Afterward, both your customer and your company can follow up on the product's shipment status using the tracking number and information provided by Amazon FBA. Using an Amazon FBA calculator, you can estimate the approximate cost and fees you will likely come across during the first few months of your integration.

What are the Benefits of Amazon FBA?

It is safe to say that so far, the process and operation strategy of Amazon FBA has been easy for you to comprehend since most of the labor conduct on Amazon's side. The Amazon FBA program offers various benefits for your business. Including providing a customizable program that fits your business demands, provides support on multiple channels, and helps you tackle the complex operations that otherwise you would not be able to overcome on your own. So is Amazon FBA worth it? It's time to find out. Here are some of the significant benefits that Amazon FBA has to offer:

Amazon FBA offers scalability & significant logistics support.

One of the best things that Amazon FBA has to offer is the fact that the platform takes care of the entire logistics operations, helping you save a considerable amount of money on storage, warehouse management, and other delivery costs. All you need to do is hand over your personalized Amazon FBA program needs and help the program scale your business. Amazon FBA will also take care of the extra shipping duties that may occur if your business is selling more than expected.

Amazon Prime is one of the fastest free shipping options out there.

Amazon has a vast impact on the way customers choose to shop. Amazon Prime, the platform's ultra-fast delivery innovation, offers customers delivery at the speed of light with options such as same-day delivery and delivery within the next 24 hours. As an Amazon FBA seller, you can also opt for this package and have your products delivered in just a few days - or some cases, hours. Amazon has thousands of fulfillment centers worldwide, making same-day delivery and fast shipping a piece of cake.

You can take advantage of specific discounts on shipping rates.

Being the true king of e-commerce, Amazon has various contracts with major shipping companies, which translates to sellers taking advantage of reduced shipping costs. Sellers on Amazon FBA can spend much less with the platform's vast logistics network that offers the best deals and excellent shipping rates. At times, you can even receive free shipment options with Amazon Prime.

Customer service is also just as important as logistics and shipping.

Amazon knows how vital customer support is and what significant impact quality customer service can have on sales and revenue numbers. That is why all Amazon FBA sellers equip to take advantage of the platform's 24/7 customer support operations, where professionals handle all kinds of customer inquiries, exchange and return operations. Keep in mind that using an Amazon FBA revenue calculator, you can find out the processing fees regarding the returns.

What is the Average FBA Cost & How to Calculate It?

Amazon FBA breaks down its fees according to various types of logistic plans and company demands. Professional Seller Central Account, Shipment from Warehouse to Amazon Fulfillment Centers, Stickering & Labelling are the three multiple packages you can choose. While the Professional Seller Central Account has standard Amazon FBA fees of $39.99 a month, the other FBA fees vary depending on the weights and dimensions of the orders. You may be granted access to Amazon partner carrier rates with the Shipment from Warehouse to Amazon Fulfillment Centers program, which will be a much more cost-efficient option than the latter. Stickering & Labelling will cost you $0.30 per product if you choose to have the platform label your products for you.

How to Start Amazon FBA?

Although not a perfect fit for every business model on the planet, it is safe to say that Amazon FBA is one of the most popular warehouse management options chosen by e-commerce entrepreneurs due to its utilizing and profitable dimensions. If you are already an Amazon seller, being a part of the Amazon FBA program is a fantastic solution to expanding your brand and boosting your sales. Amazon FBA can help you reach the next level in the online business world and focus on sourcing new products instead of wasting time on laborious logistics tasks.

Taking advantage of the Amazon FBA program can be worth your time and money, especially when you start to reap the fruits of this lucrative venture. Once you master the rules, regulations, and customs of Amazon FBA, you can once and for all decide if the Amazon FBA services are right for you. If you are looking for more information on how to start Amazon FBA, visit the platform's official source on the program.

In conclusion, the benefits Amazon FBA provides your brand will depend on the business objectives you set for your company and the span of your products. Amazon FBA is the simplest and easiest way for most Amazon sellers that helps outsource multiple tasks directly linked to running an e-commerce platform. Once you make sure that the benefits justify the extra cost you put into Amazon FBA, then there is no reason not to try it out and see if it's a good fit for your brand.

  

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Erhan Musaoglu

Written by Erhan Musaoglu

Erhan Musaoglu is the CEO and Co-Founder of Logiwa.